THE JOURNEY
From coding France's first mobile website to building AI startups in Singapore — I've spent 25+ years at the intersection of marketing, technology, and storytelling. I bridge the gap between product, growth, and brand to create narratives that make people take action.
The Early Days
1997 — 2005
It all started with code. I built one of France's first eCommerce sites at Lastminute.com, then launched Orange's first mobile website — back when "mobile internet" was barely a thing. From there, I spent four years evangelizing developer platforms across Europe, the Middle East, and Asia-Pacific, helping 30+ telecom providers launch innovative mobile services.
The Big Tech Years
2005 — 2018
I traded coding for storytelling. At Alcatel-Lucent, I built marketing organizations from scratch, ran 50+ innovation workshops, and supported 11 internal ventures. At Nokia, I shaped the Big Data & AI narrative and trained 1,500+ sales staff globally. Then at Cisco, I created the digital marketing practice from the ground up, recruited a team of 9, and delivered $42M in bookings.
Going Solo in Asia
2018 — Present
Singapore became home, and entrepreneurship became the mission. Through Growth Marketing Studio, I've been a fractional CMO for early-stage startups across Asia — helping ~140 of them shape their marketing and raise over $20M collectively. I mentor for Google, Techstars, AWS, and Meta, and I've trained 1,900+ marketers. In 2023, I co-founded Glorious, an AI eldercare platform for nursing homes — raising a seed round and building a voice AI product from the ground up.
B2B Marketing
Entrepreneurship
Communication
Languages
Education
Executive MBA
ESSEC Business School — 2009
Engineering Degree
ENSEIRB Bordeaux — 1996