The site you're on
Personal website
Multi-page personal site, designed and built end-to-end with Claude Code. Yes, even this page was vibe-coded — meta enough? Next 16, React 19, Tailwind v4, motion, Supabase for the contact form.
Visit the site →I sell stories for a living and build software for fun.
Lately the two keep colliding. Here's the professional half of the picture — the marketing I do for a living, and the AI tools I build because I can't help myself.
What I'm building now
I build to think.
Most of it with AI doing the heavy lifting, which still feels a little like cheating and a lot like the future. The current ones:
Home of my fractional-CMO practice
Growth Marketing Studio
The marketing site for Growth Marketing Studio, my fractional-CMO consultancy for early-stage startups across Asia. Built solo with AI doing most of the copy iteration and the heavy implementation lifting.
growthmarketingstudio.co →
My personal life-OS
Tobi
The app I always wished someone would build for me, so I built it. Started as a PWA, now becoming Android-native. One place for the practices I actually want to keep up.
Habit trackingWriting appGratitudeKorean learningFitness (coming next)
● PWA shipped — Android native in progress
An agentic dashboard for my consultancy
Marketing Agent Command Center
An internal command center to run Growth Marketing Studio — multiple specialized agents working in concert, surfacing what actually needs my attention each morning. Less inbox, more decisions.
● Internal — used daily
A private game for my hard-rock friends
Metal Guild
A pixel-style community platform for the metalheads in my life. Quizzes, profiles, AI-generated metalhead avatars, leaderboards. Private, niche, and a lot of fun to build.
● Private beta
The 25-year version
From code, to story, to building my own thing.
1997 — 2005
The Early Days
It all started with code. I built one of France's first eCommerce sites at Lastminute.com, then launched Orange's first mobile website — back when "mobile internet" was barely a thing. From there, I spent four years evangelizing developer platforms across Europe, the Middle East, and Asia-Pacific, helping 30+ telecom providers launch innovative mobile services.
2005 — 2018
The Big Tech Years
I traded coding for storytelling. At Alcatel-Lucent, I built marketing organizations from scratch, ran 50+ innovation workshops, and supported 11 internal ventures. At Nokia, I shaped the Big Data & AI narrative and trained 1,500+ sales staff globally. Then at Cisco, I created the digital marketing practice from the ground up, recruited a team of 9, and delivered $42M in bookings.
2018 — Present
Going Solo in Asia
Singapore became home, and entrepreneurship became the mission. Through Growth Marketing Studio, I've been a fractional CMO for early-stage startups across Asia — helping ~140 of them shape their marketing and raise over $20M collectively. I mentor for Google, Techstars, AWS, and Meta, and I've trained 1,900+ marketers. In 2023, I co-founded Glorious, an AI eldercare platform for nursing homes — raising a seed round and building a voice AI product from the ground up.
What I'm good at
B2B Marketing
Product MarketingFull-Funnel GTMGrowthInboundCommunity MarketingBrand
Entrepreneurship
Lean StartupsAcceleration ProgramsMarket ExpansionAI Product Design
Communication
Events ManagementPublic SpeakingAnalyst RelationsPress RelationsDeveloper Relations
Languages
French (Native)English (Bilingual)Spanish (Basics)German (Basics)Korean (Learning)
Education
Executive MBA
ESSEC Business School
2009
Engineering Degree
ENSEIRB Bordeaux
1996
Need a marketing brain that can also read the code? Let's talk.
Say hi →